Emma Stonier - RSFbpw Member Directory

Emma Stonier is the founder of North Avalon. Her passion for eco-friendly products and rugs for the home inspired her to create a niche business offering high-quality, natural fiber rugs, runners, and mats.

North Avalon is a beach town north of Sydney, where she and her husband raised their two boys. This place was chosen as the business name because of the synergy between the East Coast of Australia and California, both coastal regions sharing a love for outdoor lifestyles and living in harmony with nature. North Avalon’s collection of rugs, runners, and mats are inspired by nature. Each piece strikes a balance of durable, handcrafted weaves, natural texture, and contemporary design.

Emma’s love for nature extends beyond her professional life. When she is not working, you can find her outdoors hiking, swimming in the ocean, on adventures with her family and loving live music with friends.